• Creativity is the Most Important Quality You Possess

    April 29, 2019 | Tony Nash
  • What is creativity?

    When most people hear “creativity” they think of someone who is artistic, such as a painter or designer or maybe a song writer, something of that nature. It’s one of those things that many look beyond and don’t even think of as something of importance in the world of business, unless you are in a field like one of the ones I mentioned.  However, I believe that Creativity is one of the greatest qualities any of you possess.  If you think about it, you were probably creative when you were a child just as all kids are.  When you give a child a set of blocks, a finger painting project or even put them in front of a bunch of toys you really begin to see their imagination and creativity come alive.  Pablo Picasso is quoted saying, “Every child is an artist, the problem is staying an artist when you grow up”.  Somewhere along the way you became afraid or hesitant to express your creativity whether it was because of your peers, maybe a teacher or mentor, or maybe even your parents. Someone around you found your expression of creativity annoying or disruptive, so you adjusted to fit in to societal norms.

    So for many of us our creativity is stripped by the time we are ready to enter into the real world.  Many decide to take the easy way out and get that job that doesn’t require much effort,  schooling or experience.  They end up getting stuck in a job they hate.  A recent study showed that in 2018 94% of Americans stated that they hate their current job.  Many millennials are hopping from job to job simply because they hate what they’re doing and want to try something new. This is the exact reason why so many become miserable before their 30’s and feel like they have gone no where in life. In many cases, this is because they have no real idea what they want to do with their lives and because they hate everything they’ve done up to this point.

    In today’s business world the only way to separate yourself from the rest of the pack is not just with a fancy resume, or just a high GPA that you basically overdosed on coffee and energy drinks in order to attain. It is how well you can think for yourself and actually use your creativity that separates you from everyone else. The world is full of people that can point out problems but business today are starving for people who can SOLVE them.  This is best accomplished through creativity.

    The world around us is changing daily with new apps, technology and solutions designed to make our lives easier and more productive. Just think about how much you can do from your smart phone today that wasn’t possible just 5 years ago.  We live in a world where you could literally never leave your home and survive – the possibilities are endless and creativity is more valuable today than at any point in history. How many times have you been watching shark tank or seen something in the store and thought to yourself, “I invented that or I had that same idea”? An idea without a plan is just an idea.  What you need to understand is that your creativity is what makes you unique, it’s what makes your life fun and is really what gets you out of bed every morning.  Creativity is one of the most valuable skills of today and will continue to be into the future.  Major companies today like Apple, Google and Amazon are actually encouraging their employees to take naps in the middle of the day, go for a walk, step away from the desk, all to facilitate their individual creativity.

    It’s time to be your true to your self.  You must stop worrying about what other people think or say about you. If you have something that you’re passionate about, something you enjoy doing, then figure out a way to make it your livelihood, but never assume it is going to be easy.  It will be fun but not necessarily easy.  People often use the excuse, “I don’t have enough time”, but the reality is they do.  Could you not watch less Netflix, play less Fortnite? Are there not leisure activities you could eliminate if you really wanted to?  You have time, but you’re avoiding it because you’re waiting for the easy way out.  Don’t work 8 hours for someone else and then go home and not work on your own goals. You’re not tired or too busy, you’re simply uninspired!  Think about it like this: how many times have you heard about a producer say he was up all night working on a song? Or an artist working 5 days straight on a new piece? They don’t complain about it; they love it and live for their creativity, allowing it to push them beyond their limits and above their boundaries. When you allow your creativity to prosper,  you really don’t even worry about money because that comes as a result. When you’re doing something you love you don’t watch the clock or work for the weekend or even dread Mondays.

    Each and every person is blessed with a measure of creativity.  It’s really just a matter of if you can get over your fear of failure of what other people will think about it.  Don’t waste your life doing something you despise.  Figure out that thing that makes you unique.  Pursue that business, develop that app, start that podcast. Be more afraid of not trying than you are of failing.


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