• Obsessive. Relentless. Focused. Persistent. These are just a few words that come to mind when we think hustle.

    A lot of people get hustle wrong. They confuse hustle with activity and busy-ness. They seem to think that hustle is about volume and velocity. How many calls can I make today? How many meetings can I attend? How full is my calendar? People who really hustle think much differently. They don’t measure success by activity, but by the right activities. They are relentless in understanding what it takes to achieve their goals. They are vicious in eliminating anything that distracts them from those goals. They don’t waste time, thought, or resources on things that don’t contribute to them achieving their goals. They are calculating…they examine every process – what they do, how they do it, and how to make it better. They are constantly learning, improving and fine-tuning to produce better results, effectiveness, and efficiency. They don’t compare themselves to anyone else. They are in a league of their own, competing only against themselves. They don’t concern themselves with quotas – they focus only on their goals. They don’t allow themselves to be distracted by shortcuts, setbacks, obstacles or difficulties.  They resourcefully figure out how to get around them or avoid them altogether. They don’t make excuses. They learn from their failures. They don’t take the easy way out.

    Hustle takes tenacity – you must be tenacious in your pursuit of what sets your soul on fire. You must see your goal on the horizon and do whatever it takes to get there. You can’t be afraid to be broke for a little while. Poor is merely a state of mind, and broke is only temporary. Just because you don’t have money now doesn’t mean you won’t have it later.

    There is a statistic out there that says 80% of new businesses fail. However, in order to fail, you have to quit. You may have some setbacks. You may slow down…but you have to quit in order to fail. So tell yourself that you won’t quit. You won’t fail. Eliminate self-doubt and don’t worry about those who doubt you. Don’t let your setbacks beat you – don’t give up just because it gets hard. Think of water on a duck’s back – when things happen, just let it roll off. Don’t dwell on mistakes, learn from them and move on. Next time just be a little more cautious; open your eyes – there’s a right way and a wrong way. Be in tune to what everybody else is scared of and that will give you the advantage.

    Forget the naysayers. There is nothing more liberating than getting past what people will think of your idea. Get over fear of failure and the fear of your peers’ opinions. Although living in this new era of social media creates a forum for critique, it also offers endless opportunities to put your idea out there. There is limitless accessibility to the consumer, and you can go direct to the consumer with whatever idea you have. Value is perceived through the eye of the beholder and you can control a lot of what you do through marketing and building the value of your brand on social media.

    Oftentimes, we find ourselves stuck between the hustle and finding the time. If you don’t have enough time, you’re not making it a priority. Don’t work 8 hours a day for somebody else and then go home and not work on your own goals, dreams and ambitions. Get up an hour earlier and go to bed an hour later. There’s always time if you make it a priority.

    If you do what you love, you’ll never stop. It doesn’t feel like work when you love what you do.

    If you have goals and dreams, ask yourself these questions. Ae you putting in the work? Is the hustle real in your life or just talk? A goal without a plan is just a wish. Don’t take shortcuts. Don’t worry about what other people think. Take your failures and learn from them. Obsess over your goals. Be persistent! Be relentless! There is no easy way out!